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What is the difference between Purpose & Passion?

Do you base your business on your passion or your purpose?
Or is there even a difference?

Passion is something that gives you great energy... for a while.
Passion comes and goes. You might be passionate about something for some time, but after a while, it goes away and you might find a different passion.

However, purpose is something you have to offer to this world. It combines your values, your unique talents, and your experience.
Purpose is your mission. It is something that doesn't change.

If you base your business on your passion, you might not love your business 2-4 years from now.

If you base your business on your purpose, it will be fulfilling, life-giving and the excitement will not die down.
The form or your business model might change, but the mission stays.

How do you discover your purpose? 

Download the Purpose Roadmap.

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What I learned from my past work experience

I used to be in Advertisement for 8 years. Talking with clients, creating something nice, working together in a team of professionals, being in a creative environment, and doing many different projects at the same time. My role was project & account management. I still love this world. I like to pressure, the deadlines, the hectic, the clients, and the fact that no day is the same.

At the same time, I don’t believe in long hours anymore. I love it that I can put my time in the places I value more than work at the office. And even though I lived for a certain kind of stress (it makes you work harder and take faster decisions), it is also a toll on your body. Your body holds the stress in, even if you are not aware or feel this.

Because of this advertisement experience, I learned many things.

I remember clearly when I started my second advertisement job that my boss, at the time, sat me down and told me that I had to tie all loose ends in the project. I learned over the...

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10 tips to create your first video


Content is king and the easiest way for people to digest that is video. Video has still the most impact and helps you to become a trusted expert really fast. 

In this video Jonah is giving you 10 tips for creating your first video. 

#1 Keep it simple
Your first video shouldn’t be complicated. You can add all the bells and whistles later on, but first gain some success by making it very simple, coming up with a simple plan. Something as easy as a talking head as you see now, and then adding in some detail shots, (that’s also known as B-roll)

#2 Have a storyline
Figure out what you want to say, how you’re going to say it, and why. And have an end goal in what you want to accomplish with what you’re saying

#3 Don’t sweat it about the camera
Even something as simple as your smartphone, your iPhone, your Android device, whatever, can create great videos. Just make sure it stays steady. Make sure the focus is not going all over the place. But...

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My gift to you...

Download the Purpose Roadmap including workbook to craft your own Purpose for your life & business.